Traditionally shops have had a limited market made up of their local community, those who pass through and the occasional customer willing to travel. The advent of the internet has brought with it the ability to expand operations internationally, with a website and eCommerce a small shop can now service customers around the world. Initially the enthusiasm for the web lead to companies starting up as web only operations, but very quickly an advantage was seen for those with a real shop ('bricks and clicks') offering a better service to the customer. The shop acts as website warehouse and somewhere to see the products, the website acts as marketing, advertising and a 24/7 open opportunity to shop.
Presentation Gifts www.presentationgifts.co.uk is an Aladdin's cave of delightful and sometimes quirky gifts from the elegant to the practical, but always beautifully presented. The website runs as two separate but integrated parts, Flarebox manages the CMS allowing content of all types to be added and making it a richer system; a 3rd party shop system is run along side and integrated into the website. The visitor sees one continuous and cohesive website.
The shop system allows full eCommerce from listing and showing off the products to a shopping basket, online payment with card handling, order tracking, customer information, vouchers, discounts, sales, etc.
